FAQs

A: All hair types are candicates. i-Straight's 3 formulas will safely straighten almost anyone's hair.

A: Yes. We have no problems with ethnic hair. Procedures and steps will slightly vary.

A: Yes. Unlike other competitors' products, i-Straight has specially formulated ingreadients that are very gentle and highly conditioning to be safely performed on highlighted or bleached hair. DTDG in the solutions will also counteract the Thio to prevent over-processing. Side-formulas such as Pure Keratin and Reaction B-3 will protech the extremely damaged areas to even out the processing.

A: Yes. If it has been over 6 months.

A: The hair will continue to naturally oxidize and re-harden into a stable state over these 48 hours providing long-lasting results. Bands or clips can leave a permanent mark on the hair. Other straightening systems require 72 hours of absolute straightness while i-Straight recommends a minimum of 24 hours, but 48 hours is recommended.

A: A minimum of 3 to 4 inches of re-growth is necessary to iron the hair. The length of hair will also affect the length of time needed.

A: i-Straight formula contains negative ions in the relaxer (Solution #1) and positive ions in the neutralizer (Solution #2). This will create a stronger bond to restructure the hair properly and to keep the hair healthy, moisturized, and vibrant. One of the best benefits of using i-Straight System is Ceramide. Ceramide is a natural resource that is part of your intercellular bonds to keep the integrity of the hair and fortifies the cuticles to keep the hair soft, natural, and healthy. Ceramide is used as a substitute for silicone types commonly used in the relaxer. Other products currently in the market utilize Dimethicone, a common Silicone by-product, to coat the hair for artificial shine and smoothness. However, after the Dimethicone has been bonded to the hair, (with the use of a hot iron) it will eventually dry or break off, taking the cuticles along with it. The result is damaged hair in the long run or reverting curls.